Pictory vs Lumen5
A comprehensive comparison to help you choose the best AI video maker for your needs in 2025.
Pictory
Pictory specializes in transforming blog posts and long-form content into engaging videos automatically. It is ideal for content repurposing and blog-to-video workflows with AI-powered summarization.
Lumen5
Lumen5 transforms blog content into videos using AI, ideal for content marketers and social media managers.
Who Should Choose Each Tool?
Choose Pictory if...
- You need content repurposing, bloggers
- Budget is a primary concern
- You prefer template-based workflows
- Desktop workflow is preferred
Choose Lumen5 if...
- You need marketing teams, content marketers
- API integration is required
- Team collaboration is essential
- Built-in voiceover is important
Key Differences
Pricing Approach
Pictory starts at $23-$79/month, while Lumen5 offers $29-$199/month. Consider your budget and required features when choosing.
Target Audience
Pictory is optimized for content repurposing, bloggers. Lumen5 excels with marketing teams, content marketers. Choose based on your primary use case.
Free Tier Quality
Both tools add watermarks on free exports. For truly free, watermark-free videos, Vivideo is the better choice.
Technical Capabilities
Pictory offers Proprietary with 20 min video length. Lumen5 provides Proprietary with 10 min video length.
Detailed Comparison
| Feature | Pictory | Lumen5 | Vivideo ⭐ |
|---|---|---|---|
| Pricing | $23-$79/month | $29-$199/month | Free / Premium |
| Free Option | |||
| Watermark on Free | |||
| AI Models | Proprietary | Proprietary | Kling, Runway, Luma, Veo |
| Export Formats | MP4 | MP4 | MP4, MOV, GIF |
| Max Video Length | 20 min | 10 min | Up to 2 min free |
| AI Voiceover | |||
| Templates | |||
| Mobile App | |||
| Chrome Extension | |||
| API Access | |||
| Team Collaboration | |||
| Best For | Content repurposing, bloggers | Marketing teams, content marketers | Social media creators, marketers, beginners |
Limitations to Consider
Pictory Limitations
- Watermark on free exports
- No mobile app available
- Limited team collaboration
- No API access
Lumen5 Limitations
- Watermark on free exports
- No mobile app available
- No browser extension
Our Verdict
Both Pictory and Lumen5 are solid choices, but each has its strengths and weaknesses. Your choice depends on your specific needs, budget, and the type of content you want to create.
Why settle for limitations? Vivideo offers the best of both worlds.
Why Choose Vivideo Instead?
- 100% Free with no watermarks - create unlimited videos without paying
- AI-powered text-to-video and image-to-video generation
- Professional quality output ready for TikTok, YouTube, Instagram
- No credit card required - start creating immediately
- Available on web, iOS, Android, and Chrome extension
Frequently Asked Questions
Which is better, Pictory or Lumen5?
Both tools have their strengths. Pictory excels in certain areas while Lumen5 has advantages in others. For a free alternative that combines the best features, consider trying Vivideo.
Is there a free alternative to Pictory and Lumen5?
Yes! Vivideo is a completely free AI video generator with no watermarks. It offers features comparable to both Pictory and Lumen5 without the monthly subscription costs.
Can I switch from Pictory or Lumen5 to Vivideo?
Absolutely! Vivideo is designed to be easy to use for everyone. You can start creating videos immediately with no learning curve. Simply visit app.vivideo.ai to get started.
What makes Vivideo different from other AI video tools?
Vivideo stands out by being truly free without watermarks, offering unlimited video creation, and providing a seamless experience across web, mobile, and browser extension. It is the only AI video generator that combines professional quality with zero cost.