AI Video Goes Global: Content Creation Across 30+ Languages

Introduction: AI Video Is No Longer English-Only

There's a common assumption in the tech world: breakthrough tools launch in English, gain traction in English-speaking markets, and only later — sometimes years later — trickle out to the rest of the world. AI video generation was supposed to follow the same script. It didn't.

At Vivideo, we've now processed over 120,000 AI-generated videos from users in 220 countries. When we analyzed the prompts behind those videos, we found something remarkable: 24 distinct languages are being used to create content, and English accounts for less than half of all prompts. The global adoption of AI video isn't coming — it's already here.

This article dives deep into the real data behind Vivideo's multilingual adoption. We'll explore which languages dominate, why some rankings are genuinely surprising, what this means for content creators and marketers, and how the future of AI video is being shaped by voices from Hanoi to Riyadh to Istanbul.

The Global Snapshot

Before we break down the language data, let's set the stage with the big picture numbers:

120,000+ videos created across 220 countries, with prompts in 24 detected languages and a platform UI available in 30 languages.

The vast majority of usage — 96.6% — comes through the web platform, with 3.4% on mobile. This web-first pattern is typical for creative production tools where users need screen real estate to compose prompts, preview outputs, and iterate on results.

What makes these numbers stand out isn't just the volume. It's the distribution. In many SaaS platforms, English-speaking markets (the US, UK, Canada, Australia) account for 70–80% of usage. At Vivideo, English represents only 47.3% of prompts. That means more than half of all AI video creation is happening in non-English languages — a distribution that would be unusual even for a mature, internationally-marketed product, let alone a cutting-edge AI tool.

This signals something important: the demand for AI-powered video creation is not a Western phenomenon. It's a global one, driven by creators, businesses, and marketers in regions that are often underserved by mainstream tech products.

The Surprising Top 5 Languages

Let's look at the five languages that account for the overwhelming majority of Vivideo prompts:

English (47.3% — 56,784 prompts)

English leading is no surprise, but the fact that it commands less than half the total is the story here. For context, on platforms like YouTube, English content accounts for roughly 60–65% of all uploads. Vivideo's 47.3% suggests that AI video tools are reaching non-English audiences faster than traditional video platforms did at similar stages of growth.

Vietnamese (23.1% — 27,781 prompts)

This is the headline number. Vietnamese is the second most-used language on Vivideo, with nearly a quarter of all prompts. To put that in perspective, Vietnam has a population of about 100 million — far smaller than markets like India (1.4 billion), Brazil (215 million), or Indonesia (275 million). Yet Vietnamese users are outpacing all of them combined.

Vietnamese accounts for 23.1% of all AI video prompts on Vivideo — more than Arabic, Russian, Turkish, German, and Spanish combined.

Why? Vietnam has one of the fastest-growing digital economies in Southeast Asia. Social commerce is booming, short-form video dominates platforms like TikTok and Zalo, and small businesses are hungry for affordable video content. AI video generation fits perfectly into this ecosystem: a solo entrepreneur in Ho Chi Minh City can produce product videos, ads, and social content without a production team.

Arabic (11.4% — 13,657 prompts)

Arabic at number three is another standout. The Arabic-speaking world spans over 20 countries and 400 million people, but it has historically been underrepresented in AI and tech adoption metrics. Vivideo's data tells a different story. Arabic-language prompts account for 11.4% of all video creation — a significant share that reflects the rapid digital transformation happening across the Gulf states, North Africa, and the Levant.

Saudi Arabia's Vision 2030 initiative, the UAE's push to become a global tech hub, and Egypt's growing startup ecosystem are all contributing to a surge in digital content creation. AI video tools like text-to-video generators are a natural fit for markets where businesses are scaling their online presence quickly.

Russian (3.2% — 3,783 prompts)

Russian rounds out the top five with a solid 3.2%. The Russian-speaking internet (Runet) is one of the largest language-specific internet ecosystems in the world, and Russian users have a long history of early adoption of digital tools. The presence of Russian in the top five reflects both the size of the Russian-speaking population (250+ million globally) and their comfort with AI-powered creative tools.

Turkish (2.7% — 3,194 prompts)

Turkey sits at the crossroads of Europe and Asia, and its digital economy reflects that unique position. With 2.7% of prompts, Turkish users represent a passionate and growing segment. Turkey has one of the highest social media penetration rates in the world, and the demand for video content — for everything from e-commerce to education — is driving adoption of AI video generators.

Regional Deep Dives

Southeast Asia: Vietnam and Indonesia Lead the Charge

Southeast Asia is one of the most dynamic regions in Vivideo's user base. Vietnamese (23.1%) and Indonesian (1.7%, 2,030 prompts) together account for nearly 25% of all prompts. Thai rounds out the regional picture at 0.2% (225 prompts).

The pattern here is clear: markets with booming e-commerce, high mobile penetration, and a strong short-form video culture are natural early adopters of AI video tools. Vietnam, in particular, has seen explosive growth in social commerce — sellers on platforms like TikTok Shop and Shopee need a constant stream of product videos, and AI generation dramatically lowers the production barrier.

Indonesia, with the fourth-largest population in the world, is still early in its adoption curve. As awareness grows and more localized AI tools become available, Indonesian usage could climb significantly.

Middle East & North Africa: Arabic and Hebrew

The MENA region is represented primarily by Arabic (11.4%, 13,657 prompts) and Hebrew (0.7%, 883 prompts). Combined, they account for over 12% of all Vivideo prompts — a remarkable figure for a region that many tech companies still treat as an afterthought.

The Middle East and North Africa account for over 12% of all AI video prompts, driven by Arabic at 11.4% and Hebrew at 0.7%.

The Gulf states, in particular, are investing heavily in AI and digital content. Government-backed initiatives in Saudi Arabia, the UAE, and Qatar are creating ecosystems where businesses are expected to produce high-quality digital content at scale. AI video tools offer a way to meet those expectations without the cost of traditional production.

Europe: A Fragmented but Significant Market

Europe's contribution is spread across many languages, reflecting the continent's linguistic diversity. The major European languages in Vivideo's data include:

Together, European languages (excluding English) account for roughly 13% of all prompts. German (2.2%) leads the Western European pack, which aligns with Germany's reputation as Europe's largest digital economy. Ukrainian (1.9%) is notably strong — outpacing Dutch, Polish, and Swedish despite Ukraine's smaller economy, suggesting a particularly tech-savvy and creative user base.

One surprise: French (0.2%) and Italian (0.1%) are lower than expected given the size of their markets. This may reflect later awareness or different content creation habits, and both represent significant growth opportunities.

The Americas: English Dominates, Spanish and Portuguese Emerge

Spanish (1.3%, 1,536 prompts) and Portuguese (0.6%, 693 prompts) represent Latin America's growing footprint. While these percentages seem modest, they reflect meaningful adoption in markets like Mexico, Colombia, Argentina, and Brazil — all countries with rapidly growing creator economies.

The relatively low share compared to the market potential (Spanish has 500+ million native speakers globally) suggests that Latin America is still in the early awareness phase. As AI video tools become more widely known in these markets, the growth potential is enormous.

East Asia: An Untapped Giant

Chinese (0.6%, 699 prompts), Japanese (0.2%, 195 prompts), and Korean (0.1%, 145 prompts) together account for less than 1% of prompts. Given that these are three of the world's largest digital economies, the low numbers likely reflect the presence of strong domestic competitors and different platform ecosystems rather than a lack of demand.

For AI video platforms looking to grow, East Asia represents both a challenge (entrenched local players) and an opportunity (massive market size and high willingness to pay for creative tools).

Language-by-Language Breakdown

Here is the complete breakdown of all 22 detected languages with significant prompt volume:

Several patterns emerge from this complete view. First, the top 3 languages account for 81.8% of all prompts, showing that while adoption is global, it's concentrated in a few key languages. Second, the long tail is genuinely long — even the smallest language segments represent real, engaged users creating real content.

What Global Adoption Means for Marketers

If you're a marketer or content strategist, this data should change how you think about AI video — and about content localization in general.

1. Non-English Markets Are Hungry for Video Content

The dominance of Vietnamese and Arabic prompts isn't an anomaly — it's a signal. Businesses in these markets need video content at scale, and they're turning to AI tools to produce it. If your brand operates (or wants to operate) in Southeast Asia or the Middle East, AI text-to-video tools should be part of your localization strategy.

2. Localization Is No Longer Optional

The old playbook of creating English content and hoping it resonates globally is increasingly obsolete. When 52.7% of AI video prompts are in non-English languages, the message is clear: creators want to work in their native language, and they expect tools to support them. Platforms that invest in multilingual support — as Vivideo has with its 30 UI languages — will capture these growing markets.

3. Emerging Markets Are Early Adopters, Not Laggards

The traditional tech adoption narrative puts emerging markets at the end of the curve. Vivideo's data flips this on its head. Vietnam, the Arabic-speaking world, and Turkey aren't trailing the West — they're among the earliest and most enthusiastic adopters of AI video technology. Marketers who wait for these markets to "mature" will find themselves playing catch-up.

4. AI Lowers the Production Barrier Globally

In markets where professional video production is expensive or inaccessible, AI video generators are not just a convenience — they're a paradigm shift. A small business owner in Cairo or a content creator in Istanbul can now produce polished videos with nothing more than a text prompt and an internet connection. This democratization of video production is creating entirely new categories of content creators.

5. Data-Driven Content Strategy Requires Global Thinking

If you're planning a content marketing campaign, these language statistics should inform your strategy. Creating ad creatives in Vietnamese, Arabic, or Turkish — and using AI video generation to do so efficiently — could unlock audiences that your competitors are ignoring entirely.

Implications for the Future of Content Creation

The data from 120,000+ Vivideo videos paints a picture of a world where AI content creation is already multilingual, multicultural, and multi-regional. Here's what we believe this means for the future:

AI Will Accelerate the Shift to Local-Language Content

For decades, English has been the lingua franca of the internet. But as AI tools become more capable of understanding and generating content in other languages, we'll see a rapid expansion of non-English digital content. AI video platforms that excel at understanding Vietnamese prompts, Arabic scripts, or Turkish syntax will have a massive competitive advantage.

The Creator Economy Will Become Truly Global

Today's creator economy is still largely centered on English-speaking markets. The tools, platforms, and monetization models are all built with English-speaking creators in mind. But when 23.1% of AI video creation happens in Vietnamese and 11.4% in Arabic, it's clear that the next wave of the creator economy will be driven by creators working in their own languages, for their own markets.

Content Localization Will Be AI-First

The traditional approach to content localization — translate, adapt, re-shoot — is slow and expensive. AI video generation offers a fundamentally different approach: create native-language content from scratch, using prompts written by people who understand the local market. This isn't just translation; it's true localization at scale.

When more than half of all AI video prompts are written in non-English languages, the future of content creation is clearly multilingual.

Platforms Must Invest in Multilingual AI

The platforms that will win the AI video race aren't just the ones with the best models — they're the ones that work best across languages. Understanding the nuances of Vietnamese, processing right-to-left Arabic text, handling the agglutinative structure of Turkish — these are the challenges that separate a global platform from an English-only tool.

Vivideo's investment in 30 UI languages is part of this broader commitment to global accessibility. But the real frontier is in the AI models themselves: ensuring that a prompt written in Arabic produces results as compelling as one written in English.

The Data Will Keep Evolving

As awareness grows in underrepresented markets — Latin America, South Asia, Sub-Saharan Africa — we expect the language distribution to shift. Today's long-tail languages (Hindi at 0.2%, French at 0.2%) could become tomorrow's breakout stories, just as Vietnamese has already defied expectations.

The bottom line: AI video creation is a global phenomenon. The data proves it. The question isn't whether non-English markets will adopt AI video tools — it's whether platforms and marketers will be ready when they do. At Vivideo, we're building for that multilingual future, one prompt at a time.