InVideo vs Pictory
A comprehensive comparison to help you choose the best AI video maker for your needs in 2025.
InVideo
InVideo is a template-based video editor popular among marketers and small businesses for quick promotional content creation. The platform offers over 5,000 templates and integrates with stock footage libraries for comprehensive video marketing.
Pictory
Pictory specializes in transforming blog posts and long-form content into engaging videos automatically. It is ideal for content repurposing and blog-to-video workflows with AI-powered summarization.
Who Should Choose Each Tool?
Choose InVideo if...
- You need marketing teams, agencies
- Budget is a primary concern
- You prefer template-based workflows
- Desktop workflow is preferred
Choose Pictory if...
- You need content repurposing, bloggers
- Simple browser-based access is enough
- Solo creation is your style
- Built-in voiceover is important
Key Differences
Pricing Approach
InVideo starts at $25-$60/month, while Pictory offers $23-$79/month. Consider your budget and required features when choosing.
Target Audience
InVideo is optimized for marketing teams, agencies. Pictory excels with content repurposing, bloggers. Choose based on your primary use case.
Free Tier Quality
Both tools add watermarks on free exports. For truly free, watermark-free videos, Vivideo is the better choice.
Technical Capabilities
InVideo offers Proprietary with 15 min video length. Pictory provides Proprietary with 20 min video length.
Detailed Comparison
| Feature | InVideo | Pictory | Vivideo ⭐ |
|---|---|---|---|
| Pricing | $25-$60/month | $23-$79/month | Free / Premium |
| Free Option | |||
| Watermark on Free | |||
| AI Models | Proprietary | Proprietary | Kling, Runway, Luma, Veo |
| Export Formats | MP4 | MP4 | MP4, MOV, GIF |
| Max Video Length | 15 min | 20 min | Up to 2 min free |
| AI Voiceover | |||
| Templates | |||
| Mobile App | |||
| Chrome Extension | |||
| API Access | |||
| Team Collaboration | |||
| Best For | Marketing teams, agencies | Content repurposing, bloggers | Social media creators, marketers, beginners |
Limitations to Consider
InVideo Limitations
- Watermark on free exports
- No mobile app available
- No browser extension
Pictory Limitations
- Watermark on free exports
- No mobile app available
- Limited team collaboration
- No API access
Our Verdict
Both InVideo and Pictory are solid choices, but each has its strengths and weaknesses. Your choice depends on your specific needs, budget, and the type of content you want to create.
Why settle for limitations? Vivideo offers the best of both worlds.
Why Choose Vivideo Instead?
- 100% Free with no watermarks - create unlimited videos without paying
- AI-powered text-to-video and image-to-video generation
- Professional quality output ready for TikTok, YouTube, Instagram
- No credit card required - start creating immediately
- Available on web, iOS, Android, and Chrome extension
Frequently Asked Questions
Which is better, InVideo or Pictory?
Both tools have their strengths. InVideo excels in certain areas while Pictory has advantages in others. For a free alternative that combines the best features, consider trying Vivideo.
Is there a free alternative to InVideo and Pictory?
Yes! Vivideo is a completely free AI video generator with no watermarks. It offers features comparable to both InVideo and Pictory without the monthly subscription costs.
Can I switch from InVideo or Pictory to Vivideo?
Absolutely! Vivideo is designed to be easy to use for everyone. You can start creating videos immediately with no learning curve. Simply visit app.vivideo.ai to get started.
What makes Vivideo different from other AI video tools?
Vivideo stands out by being truly free without watermarks, offering unlimited video creation, and providing a seamless experience across web, mobile, and browser extension. It is the only AI video generator that combines professional quality with zero cost.