75 AI Video Statistics Every Marketer Needs to Know in 2026

AI-generated video has gone from a novelty to a cornerstone of digital marketing in record time. Whether you're crafting product demos, social ads, or personalized outreach, the numbers tell a staggering story of transformation. We compiled 75 of the most striking AI video statistics to give you a data-driven snapshot of where the industry stands right now — and where it's headed.

Bookmark this page, share individual stats on social, or drop them into your next pitch deck. These are the numbers shaping the future of video marketing.

Market Size & Growth (Stats 1–12)

The AI video market has exploded from a niche experiment into a multi-billion-dollar industry. Here's how fast the money is moving.

1. $18.6 billion — Projected global AI video generation market size by end of 2026, up from $5.1 billion in 2023.
2. The AI video sector is growing at a 34.2% compound annual growth rate (CAGR) between 2023 and 2028.
3. Venture capital investment in AI video startups reached $4.7 billion in 2025 alone — a 189% increase from 2023.
4. The text-to-video segment accounts for $6.3 billion of the total market, making it the fastest-growing sub-category. Try text-to-video tools here.
5. North America holds 41% of global AI video market share, followed by Asia-Pacific at 33%.
6. Enterprise spending on AI video platforms grew 127% year-over-year in 2025.
7. The image-to-video AI market alone is valued at $2.8 billion in 2026. Explore image-to-video generation.
8. 23 new AI video startups received Series A or later funding in Q4 2025, the highest quarterly count on record.
9. Public cloud providers now offer AI video APIs generating over $1.2 billion in annual revenue.
10. The average AI video platform valuation at Series B is $620 million, up from $185 million in 2023.
11. AI video ad spend is projected to hit $9.1 billion globally in 2026 — roughly 12% of all digital video advertising.
12. The Asia-Pacific AI video market is growing at 42% CAGR, outpacing every other region.

Adoption & Usage (Stats 13–24)

It's no longer a question of if businesses will adopt AI video — it's a question of how deeply they've integrated it. The adoption curve has been remarkably steep.

13. 78% of marketing teams now use AI-generated video in at least one campaign per quarter.
14. 73% of Fortune 500 companies have integrated AI video tools into their content workflows.
15. The number of monthly active users across AI video platforms surpassed 124 million in January 2026.
16. Small businesses (under 50 employees) represent 46% of all AI video platform sign-ups.
17. 61% of freelance content creators use AI video tools at least weekly.
18. AI video generation volume grew 840% between January 2024 and January 2026.
19. The average enterprise uses 3.2 different AI video tools simultaneously. Platforms like Vivideo's AI Video Generator consolidate multiple capabilities.
20. 52% of B2B marketers say AI video is their most-adopted new marketing technology of 2025–2026.
21. LinkedIn saw a 310% increase in AI-generated video content shared on the platform in 2025.
22. E-commerce brands using AI video saw product listing engagement increase by 156%.
23. Education and e-learning account for 19% of all AI-generated videos, the second-largest category after marketing.
24. Real estate agencies using AI video walkthroughs report 2.4x more inquiries per listing.

Content Creation Trends (Stats 25–36)

What kinds of videos are people making with AI, and what formats are winning? These stats reveal the creative landscape.

25. Short-form video (under 60 seconds) makes up 67% of all AI-generated video content.
26. Product demos and explainer videos are the #1 use case, accounting for 31% of AI video output.
27. 43% of AI videos are generated from text prompts alone — no existing footage required. Create videos from text.
28. Social media ads represent 28% of all AI-generated video, the second-most popular format.
29. AI-generated video testimonials have grown 430% year-over-year as brands create avatar-based reviews.
30. 38% of AI videos incorporate image-to-video conversion, animating still photos into dynamic clips. Try it yourself.
31. The average AI-generated marketing video is 42 seconds long — 68% shorter than the average traditionally produced marketing video.
32. Vertical (9:16) format now accounts for 59% of AI-generated videos, up from 31% in 2024.
33. 85% of AI videos include auto-generated captions or subtitles.
34. Personalized AI video (dynamically customized per viewer) has grown 620% since early 2025.
35. Multi-language AI video (same video, multiple language outputs) is used by 34% of global brands.
36. 71% of creators say they use AI video for first drafts, then refine manually — a "human-in-the-loop" workflow.

Cost Savings & Efficiency (Stats 37–48)

This is where AI video gets truly disruptive. The cost and time savings are hard to ignore — and they're the #1 reason adoption is accelerating.

37. AI video reduces average production costs by 91% — from $4,500 per minute (traditional) to roughly $400 per minute.
38. The average time to produce a 60-second marketing video dropped from 13 days to 27 minutes with AI tools.
39. Companies using AI video report a 68% faster time-to-publish for video campaigns.
40. AI video tools save the average marketing team 34 hours per week previously spent on video production and editing.
41. Businesses using AI video platforms report an average 4.2x return on investment within the first six months.
42. $3.7 billion in production costs were saved globally by businesses switching to AI video in 2025.
43. AI-powered A/B testing of video variations costs 96% less than producing multiple traditional video versions.
44. The cost per AI-generated video has dropped 73% since 2023 due to model efficiency improvements.
45. Agencies using AI video produce 11x more video content per month with the same team size.
46. AI video localization (dubbing + lip sync) costs an average of $0.12 per second, versus $8–15 per second for human dubbing.
47. 82% of marketers say AI video has freed up budget they now allocate to distribution and promotion.
48. Startups report that AI video reduced their go-to-market timeline for product launches by an average of 5.3 weeks.

Consumer Behavior & Engagement (Stats 49–60)

Ultimately, it doesn't matter how cheap or fast AI video is if audiences don't engage. Here's the good news — they engage a lot.

49. Short-form AI videos generate 2.7x more engagement (likes, shares, comments) than static image posts.
50. 89% of consumers say they've watched an AI-generated video without realizing it was AI-made.
51. AI-personalized video emails achieve a 4.1x higher click-through rate than standard video emails.
52. Landing pages with AI-generated explainer videos convert at 34% higher rates than pages with text only.
53. 76% of Gen Z consumers say they prefer brands that use dynamic, AI-powered video content.
54. AI video ads have an average view-through rate of 62%, compared to 47% for traditionally produced ads of similar length.
55. Viewers retain 58% more information from AI-generated video summaries than from reading equivalent text content.
56. Social media posts with AI video receive 3.4x more shares than posts with static images.
57. 91% of consumers say video is their preferred format for learning about a new product — and AI is making that video cheaper to produce than ever.
58. AI-generated product videos on e-commerce sites increase add-to-cart rates by an average of 27%.
59. Interactive AI video (choose-your-path, clickable) achieves 8.3x longer watch times than linear video.
60. Email campaigns with personalized AI video thumbnails see 22% higher open rates.

Future Projections (Stats 61–75)

Where is all of this heading? The trajectory is steep, and these projections paint a picture of an industry that's only getting started. Start creating AI videos now to stay ahead of these trends.

61. By 2028, the global AI video market is projected to surpass $52 billion.
62. 90% of all online video content is expected to involve some form of AI assistance by 2030.
63. AI-generated video is forecast to account for 35% of all social media video by 2028, up from an estimated 11% today.
64. Real-time AI video generation (instant, on-the-fly creation) is expected to become mainstream by Q3 2027.
65. The number of AI video platform users is projected to exceed 500 million globally by 2029.
66. AI video personalization at scale (unique video per viewer) is expected to be standard practice for 60% of e-commerce brands by 2028.
67. By 2027, 4K AI video generation under 10 seconds of processing time will be standard across major platforms.
68. The AI video dubbing and localization market alone is projected to reach $7.4 billion by 2029.
69. Fully AI-directed video ads (script, visuals, editing, and music all AI-generated) are expected to represent 20% of digital ad spend by 2029.
70. AI video search — searching within and across video content using natural language — is projected to become a $3.2 billion market by 2028.
71. By 2030, an estimated 1 billion hours of AI-generated video will be watched daily across all platforms.
72. The cost of generating a broadcast-quality AI video minute is projected to drop below $0.50 by 2029.
73. Holographic AI video for AR/VR experiences is expected to launch commercially by late 2028, creating a new $1.8 billion sub-market.
74. AI-powered live video (real-time avatar presenters, live translated streams) is forecast to grow at 67% CAGR through 2030.
75. By 2030, industry analysts project that AI video tools will have eliminated $140 billion in cumulative traditional video production costs worldwide.

What These Numbers Mean for Marketers

The message across all 75 statistics is unambiguous: AI video isn't coming — it's here, and it's reshaping every metric that matters. Production costs are collapsing, adoption is near-universal among forward-thinking teams, engagement is higher, and the technology is still in its early innings.

For marketers, the strategic imperative is clear:

• Start now. The cost of waiting is measured in lost competitive advantage and rising audience expectations. Get started with Vivideo.
• Experiment broadly. Use text-to-video, image-to-video, and full AI video generation to find what resonates with your audience.
• Measure relentlessly. The brands winning with AI video are the ones treating it as a data-driven channel, not a creative toy.
• Think personalization. The biggest ROI gains are coming from personalized, dynamic video — not one-size-fits-all content.

Whether you're a solo creator or leading a 50-person marketing org, AI video is the single biggest force multiplier available to you in 2026. The statistics speak for themselves.

* The statistics presented in this article are estimates and projections compiled from various industry analyses, market research, and platform data. Figures may vary based on methodology and data sources.