A promo video is the shortest path between an offer and a sale. Landing pages with video convert up to 86% higher, sites that use video average a 4.8% conversion rate versus 2.9% without, and 87% of marketers tie direct sales straight back to their promotional video. Yet most small teams skip it — promos feel like an agency job with an agency budget. Vivideo removes that friction: describe the sale, the launch or the event, and it produces a punchy, on-brand promo across 30+ video models — hook in the first three seconds, the offer front and center, a clear CTA at the end, exported for the feed, the ad and the inbox.
Why a promo video earns its slot
Six promos that drive the click
The promo formats that actually move product — each one a one-click preset in Vivideo.
Sale & discount
The workhorse promo: a bold offer, the new price, and a deadline. Built to be cut once and reused for every flash sale, BOGO and clearance you run.
Product launch
Reveal the new thing with the energy it deserves — what it is, who it's for, why now. The anchor video your whole launch campaign hangs on.
Teaser
A few seconds of intrigue that build anticipation before the drop — no full reveal, just enough to make the feed stop and the calendar fill up.
Countdown
A ticking deadline against a genuine offer. Honest urgency inside 24–48 hours is the version that lifts purchase intent — not a timer that resets forever.
Event promo
Date, place, line-up and the link to register — a clip that sells the room before the doors open, for webinars, sales and in-person events alike.
Seasonal & holiday
Black Friday, the summer sale, the festive drop — themed promos you can batch ahead of time and schedule against your campaign calendar.
From offer to finished promo
Describe the offer
Type the deal, the launch or the event — the price, the dates, the CTA. Drop in product photos or a logo if you have them; no footage needed.
Pick a style & voice
Choose a sale, launch, teaser or countdown preset, add a narrator or your cloned voice, and apply your brand kit for instant on-brand polish.
Vivideo builds it
Hook, scenes, captions, music, the offer card and your CTA are assembled automatically across 30+ models — pacing tuned for short-form attention.
Publish everywhere
Export 9:16 for Reels, TikTok and Shorts, 1:1 for the feed and 16:9 for YouTube and ads — every aspect ratio from a single render.
Ship it where buyers scroll — at the right spec
Vivideo renders each cut to the exact format every channel rewards.
AI promo video, explained
For most teams a promo video used to mean a brief, an agency and a budget — so the flash sale went out as a plain graphic and the product launch got a single static post. That math has flipped. AI video turns a few lines about your offer and the assets you already have into a finished, branded promo in minutes, which means a promo is no longer the premium move reserved for the big campaign. Every sale, launch, event and seasonal push can have one — and the numbers say it pays off: pages with a promo video convert dramatically higher, and the vast majority of marketers trace real sales straight back to it.
The craft is in the structure, because a promo lives or dies in its first three seconds. Lead with the hook, put the offer and the price plainly on screen rather than burying them in narration, and close on one unambiguous call-to-action — a single specific CTA can lift conversion by roughly 161%, while competing CTAs cannibalize each other. Length matters too: promos belong in the 10–30 second range, where short clips earn the highest completion rates, and a teaser can run shorter still. Vivideo bakes this anatomy into every preset so your promo is built the way promos are supposed to be built.
Just as important is staying on the right side of honesty. A countdown and a discount are powerful — genuine urgency can move purchase intent — but the FTC's deceptive-pricing guidance treats your promo video exactly like any other advertisement. A 'was' price has to be one you actually charged for a meaningful stretch, and a 'limited time' offer has to truly expire rather than reset on a loop, which regulators now treat as a dark pattern. Vivideo gives you real urgency and real savings to advertise, and leaves space for the terms and expiry — but the final review, and the truth of the offer, is always yours.
Put together, it's a way for any brand — solo founder or full marketing team — to ship more promos, for more offers, on more channels, without a production line. That's the real unlock: not one polished hero ad per campaign, but a steady stream of sale clips, launch teasers, countdowns and event promos that keep your offers — and your brand — in front of buyers exactly when they're ready to act.
Promo video FAQ
What is an AI promo video?
A short promotional clip — for a sale, launch, event or offer — generated by AI from a description plus any photos or logo you have. Vivideo builds the hook, the offer card, the music and your call-to-action automatically, then exports it for every channel.
How long should a promo video be?
Short. 10–30 seconds for most promos, and under 15 seconds for a teaser or a feed-first sale clip — clips under 15 seconds earn roughly 92% completion. Always front-load the hook, because 87% of viewers decide whether to keep watching in the first three seconds.
Do I need footage or a product shoot?
No. Vivideo builds the promo from your description plus any product photos, screenshots or a logo. If you do have clips, drop them in and it'll cut them into the promo alongside AI-generated scenes.
Can I make a countdown or limited-time offer promo?
Yes — and you should make it honest. Genuine urgency inside a 24–48 hour window lifts purchase intent, but a 'limited time' deal has to actually end and a 'was' price has to be one you really charged. Vivideo gives you the urgency without the fake-scarcity dark patterns the FTC flags.
Which aspect ratio does my promo need?
Every ratio your channels need, all from one project. Vivideo renders 9:16 for Reels, TikTok, Shorts and most ad placements, 1:1 for the feed, and 16:9 for YouTube and your site — all from one project.
Where should I run the finished promo?
The vertical cut on Instagram Reels, TikTok and Shorts and as paid social and YouTube ads; the square cut in the feed; the landscape cut on YouTube and your landing page; and the whole thing in your email and SMS campaigns to convert the audience it brings in.
